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1990 Record-breaking crowd attends Claudia Schiffer's appearance at Macy's Herald Square in New York City.
The Metropolitan Museum of Art adds GUESS? image book, "Nashville" to its Permanent Library Collection.
1991 GUESS? Athletic launches.
In September, GUESS? opens Men's Mega Shop in Bloomingdale's 59th Street store in New York City.
The Marciano brothers, model Shana Zadrick, and Bloomindale's CEO, Marvin Traub, attend.
Black tie party held in Beverly Hills to celebrate GUESS?' first decade of business.
The coffee-table book, "A Decade Of GUESS?" sells throughout Hong Kong, Malaysia, Singapore, Taiwan and Japan.
1992 Claudia Schiffer attends launch of new GUESS? Parfum in Europe.
GUESS? volunteers to monitor contractors for Labor Board violations - other apparel companies follow.
GUESS? expands to the Philippines and Australia.
Anna Nicole Smith becomes a household name after appearing in GUESS? advertising campaign.
GUESS? Handbags, Innerwear, Leather, and Men's Classics lines are launched.
George Marciano, who handled merchandising, retires permanently from GUESS?. Maurice and Paul buy his shares.
1993 Wild-West themed GUESS? Ranch store opens on Rodeo Drive in Beverly Hills, California.
Riot in Singapore erupts over appearance by GUESS? models Anna Nicole Smith and Beiron Andersson.
GUESS? now available in Brazil and Indonesia.
GUESS? Belts, Neckwear, and Men's Leather lines are launched.
GUESS? first sponsors Revlon Run/Walk for Women.
1994 1st GUESS? Journal published.
Complete GUESS? line showcased in one Bloomingdale's storewide promotion.
GUESS? continues expansion into Columbia, Italy, and Japan.
GUESS? Activewear, Jewelry, Swimwear, and Home collections launch.
At age 14, Laetitia Casta made her debut with GUESS?, launching her modeling career. She was discovered by Paul
Marciano.
1995 GUESS? first appears in Spain.
Charles David partners with GUESS? as footwear licensee.
In her first advertising campaign, Valeria Mazza becomes an overnight success story. She was discovered by Paul
Marciano.
1996 GUESS? wins seven Clio awards for the short film, "Cheat."
GUESS? store opens in Lebanon.
GUESS becomes a publicly traded company.
1997 GUESS? store opens in Guam.
Raj becomes official swimwear licensee for GUESS?, Inc.
1998 GUESS? expands stores into South Africa.
GUESS launches the Fundraising Scrip Program to benefit local community schools.
1999 First Ecommerce site launches with GUESS.com.
Recording artist and model, Tyrese, signs-on as exclusive GUESS? spokesmodel.
State of the Art GUESS? Distribution Center opens in Louisville, Kentucky.
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