GUESS IMAGES
Designed by Paul Marciano, Co-Chairman and Co-Chief Executive Officer, GUESS? advertising campaigns continue to shatter barriers in creative thinking, as they present the world with innovative ways to define itself. Paul Marciano has a unique sense for dramatic photography that evokes an emotional response in the eye of the viewer.
The image of the GUESS? model has become a pop culture icon in the history of fashion advertising. Accessible yet mysterious, the GUESS? Girl is portrayed as confident, spirited and sensuous. The captivating images enable the viewer to act as voyeur, glimpsing what is simultaneously public and private. The GUESS? image is defined by its simplicity, proving that great design and creativity do not have to be overly complex in fashion.
GUESS? images have been showcased in international print campaigns in virtually all major magazines, on television, billboards, bus shelters, and telephone kiosks throughout the world.
The GUESS? Journal, an oversized full color bi-annual magazine, redefines art in advertising. The GUESS? Journal features timeless yet relevant stories about new trends in the art world, unusual travel destinations, exciting profiles, philanthropic events and cutting-edge fashion and accessories from GUESS?.
GUESS?' commitment to quality and creativity is evident throughout the company's web sites, especially GUESS.com and Marciano.com. The sites effortlessly blend image, information and technology in dynamic and highly interactive environments.
Some of the many award-winning photographers whose talents have been recognized in GUESS? campaigns include Pablo Alfaro, Ellen Von Unwerth, Wayne Maser, Odette Sugerman, Paul Mazzucco, Daniela Federici, and many more.
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